Brian Moore, a Milwaukee-raised 23-year-old, is like the modern-day version of sweetheart Cory Matthews from Boy Meets World (albeit lankier and blonder), and he’s seeking his Topanga. The Emerson ’09 grad moved to New York four months ago, and having spent most of his entire adult life in a five-year relationship, is now making up for lost time by dating 30 girls in 30 days, sourcing dates and date spots on Twitter, Facebook, and his website.
Brian is an intern at the advertising agency Bartle Bogle Hegarty, where he was tasked with creating a project with two other interns to generate buzz and engage an audience. It could have been just about anything, but crowd sourcing 30 dates in a month for Brian is what they landed on. They get paid for the internship and a small stipend for the project — no official date money, though that would up the ante!
While the connection to an ad agency may make this project seem a bit like a stunt, Brian is entering the project as an open-minded dater as much as an ambitious intern. We do hope that Brian meets a charmingly quirky beauty, because their New York Times wedding announcement would be adorable, and their babies would be born with the natural ability to Tweet. We caught up with Brian before his first date to check in on his plan, but he would only reveal so much. “As for the details of tonight’s first date, we’re keeping it on the D/L until it happens. Surprise, surprise!” he says. Hmm…a man of mystery.
Is Bartle Bogle Hegarty putting you up to this?
No, nononononono. We were allowed to do anything. The objective is to make something, or find something, and make that something famous during the course of the summer. It’s all about the “do”: try stuff, throw it out there, adjust, see what works, triumph, fail. It just kinda worked out because I needed a boost to my dating life.
Your project cohorts aren’t going on dates?
They’re not dating, but they’re the ones who pushed me into doing this. I just jokingly said, “What if I crowd sourced my dating life, like a reality show meets performance art meets me?” and they were like, “What if we started taking it seriously?”
So they help you with the films on your website?
Yes, they’re behind the scenes getting everything prepared.
And you’re the reality show star? You’re like the Bachelor.
Yeah, I’m the Bachelor, but a huge dork. I’m not trying to be a media whore in any respect. One of the reasons I’m doing this is because I would watch somebody else do this; I’m just curious what would happen.
Why are you the “dater” in the group?
I’ve got the most pathetic dating life — I mean, not pathetic, but definitely the most, uh, I don’t know, pathetic probably is the best word. I started dating [my last girlfriend] in high school and that went through college. We ended things about a year ago, so it’s the first time I’ve been single since I was 17.
How many girls have Tweeted at you or Facebooked you for dates?
A good amount — I don’t keep tally or anything like that. I think I’m at a point where there are enough girls for every day, but that’s not how it’s going to work. Girls who apply in the last week still have a chance.
What do you think about when you choose who you’ll go out with?
I’m not looking for the hottest girl or this or that personality trait. The goal is to get the greatest variety possible. It’s a focus on not doing the same old thing, a focus on keeping things interesting.
Have you set any rules for yourself for kissing someone on the first date or sleeping with someone on the first date?
I guess I haven’t really thought too much about it, surprisingly. This entire thing is set on having no rules. I don’t want things to get out of hand, and I don’t want to break anybody’s heart or anything like that. I don’t even expect that to be a possibility of what I’m able to do!
What kind of shit are people giving you right now?
There’s all sorts of questions like, “What happens if on the first date you meet somebody you really like?” And my answer to that is, “Well, that’s the experiment.” People ask if I can go on a second date, and my answer to that has been, “If the Internet says so.” I’ll go on one date every day until somebody’s like, “C’mon, date this girl that you liked, the fifth date, go see her again.”
Have you been on any dates since you’ve been in New York?
I’ve been on one. I dated one girl, kinda, but that was something small.
Why didn’t it work out?
Good question. It was actually an online thing; that was my first venue, my first time looking into online dating. I tried out OkCupid. It was interesting, but very distancing. You can’t really tell what the person is just by a couple photos and their top 10 favorite movies, you know?
So now you’re going all out.
It’s full steam all the way out to the Internet. This definitely is an alternative to the traditional online dating thing — as if “the online dating thing” has been the cornerstone of dating for the last century.
Besides dating, how’s New York so far?
Oh, I love it. I’ve always wanted to come here. I went to school in Boston, so I came and visited a couple times. I had always wanted to move here, so I was just waiting for an opportunity to do that. I love being around lots of people.
Like 30 girls in 30 days…
That was not something I was expecting, not in the slightest, but I just love all these things happening at once.
In 30 days, do you hope to be in a relationship?
I don’t know. I’m leaving it totally open. I’m losing all my expectations of what I’d like in a girl, what kind of girl I’d want to date, if I want to date, or if I want to be in a relationship with somebody, that whole thing — I’m just leaving it all open.
What does your family say about all of this?
They’re back in Wisconsin. I just talked to my grandma last night because news got around in my family that I’m doing this. I’m going to try to get my family to record themselves doing a little video, my grandma and my littlest brother, who is eight, try to get them in the fray here. It will be funny to see their reactions once things start actually happening. I’ve been lucky enough to have a family who’s really awesome and supportive of anything I do, so I think they’re probably excited for it.
How does dating in New York differ from dating in Wisconsin?
There are easier parts and not so easy parts about it. In Milwaukee, it’s bigger than people think it is, but that being said, as far as people being into the things that I’m into — media things, web and film stuff, that whole deal — to find people like that in Milwaukee is hard. Coming here, there are a lot more people who are into crazy stuff — that’s awesome.
So you like women who are into the same things as you?
I feel like I haven’t been single long enough to know what kind of type I have. I’m basically erasing my entire board, getting a clean slate, starting anew.
What do you do on weekends?
Right now, I’ve been working a lot. But I’ve got friends in the city, that was a big reason to move here. And you know, going out, hanging out, going to bars, going to concerts, things like that.
Coming from Wisconsin to New York newly single, do you feel naive? What’s it like to have this clean slate?
I feel naive in the dating world that’s for sure. That’s the whole basis of this entire thing. As far as fitting in in New York, I knew it as a place where you can be the craziest person in the world; you can be the weirdest dresser; you can be anything, and you basically fit in. The dating world — that’s the foreign part of it all. It’s kind of intimidating. There’s a much higher percentage of single girls than there are of single guys I think in this city. I mean, that’s one of the reasons why I moved here, obviously, single girls.
You totally strike me as that type.
I know, that’s funny, being that type, and being far from that type.
You seem so chill about this whole thing. Do you ever have moments where you’re shaken, feeling so open to the public?
I guess I’ve kind of embraced it. I knew coming into it that it’s all or nothing. There could be something really crappy that happens down the road. The Internet has its fair share of awesome people and its fair share of evil Internet trolls and whatnot. I’ve just come to terms with the fact that it’s out there and open. We’ll see what happens.
So, Internet: If you want to date Brian, have someone in mind for him, or have an adventurous date or advice you would like to offer, get on it.