Music

Announcing Pop Tarts Suck Toasted’s Imminent Return to the Internet

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It’s been a rough year for the five-year-old music blog Pop Tarts Suck Toasted: in February, Google unceremoniously disappeared the site as part its merciless spring blog purge. So PTST proprietor Patrick Duffy salvaged what he could of his site’s old archives, and switched URLs. At which point, just a few months later, he awoke to find that his ownership of the new domain had expired at 2:30 a.m. on a Tuesday morning. Before Duffy could re-up, someone else swooped in and took it. And that was pretty much that: “I have opted to give up the fight and seek greener pastures,” he wrote in a farewell letter, telling us later: “Hopefully in the future I can continue to write about what I love without all those aggravating factors.” But blogging’s a habit, and so it was with something less than total surprise that we read Duffy’s email this morning, informing us that PTST was coming back:

So as most of you wisely predicted I was not able to stay away from the blogging bug for very long! On Monday I will be re-launching Pop Tarts Suck Toasted with a four person staff of writers and a brand new domain name – ptst.org!

There’s already a placeholder post up at the site’s new URL. We emailed Duffy to ask him about the PTST relaunch–especially the part in which he suddenly grew a staff. Just who are they, exactly? “Basically I reached out to some friends of mine that I know are competent music fans and talented writers to contribute to the site to help take some of the burden of constantly creating content for the site,” he told us. They include:

Chris Brancato – creator of the music blog Neon Musical Insight, and a huge fan of music. Chris will be tackling individual track reviews a couple of times a week focusing on unique critical perspectives regarding the tunes that are burning up The Hype Machine that week.

Tim Duffy – is my brother and a huge reason why I’m into the music I am into. He has an encyclopedic knowledge of music and truly knows what he likes and doesn’t. He’s gonna be doing some full album reviews for the new site as well as any weird posts that pop into his mind. You can get to know him and his writing via his Tumblr. He also brings a comedic insight to music writing that I could never hope to match.

Katie Fuller – I met Katie via our mutual friend Bryan Bruchman at SXSW this year. She is a really passionate music fan which is the basis for any blogger, but she also has the unique perspective of being a music fan from Maine. Katie will be contributing a bunch of live reviews from bands most New York blogs have yet to hear of as well as artist interviews with bands and artists that may be out of reach for the online community in New York due to time constraints. Katie also has sort of a different taste in music from me, and you’ll get to see that on display right from her first post next week.

And then there’s me which rounds out the staff for now.

So there you have it: a full SWAT team of critics and PTST back at full strength. As we like to say around here, please don’t shut this down (again). [PTST]