Want to Get Laid? Wear Red (Study)


News we can use: Women are more attracted to men in red, apparently, says an intriguing study from the University of Rochester that’s out in the Journal of Experimental Psychology: General today. Even more diabolical than a dude actually wearing red is the fact that women don’t even seem to know the power the color has over them. It will make them do anything! Guys, get thee to a bar in a lumberjack shirt, STAT.

“We found that women view men in red as higher in status, more likely to make money, and more likely to climb the social ladder,” says lead author Andrew Elliot, professor of psychology at the University of Rochester. “And it’s this high-status judgment that leads to the attraction.”

Well, picking your shirt wisely seems an easy enough way to get laid. ‘Cause, after all, we’re all just animals. Men we love in red: The pope, Santa Claus, the guy in the photo above, Mr. Kool-Aid. We can’t help it!

“When women see red, it triggers something deep and probably biologically ingrained,” explains Elliot. “We say in our culture that men act like animals in the sexual realm. It looks like women may be acting like animals as well in the same sort of way.”

By the way, red made men seem more powerful, attractive, and sexually desirable, but not necessarily likable, kind, or sociable. (Proof that women go for jerks?)

When men were asked to rate the attractiveness of a pictured male, color made no difference in their responses. But men do prefer women in red, though “the effect depends on the context,” whatever that means.

Where do Nantucket reds fall in all this? Research remains to be done.