They have a Twitter. They are on Facebook. And as of yesterday, the 41 year-old children’s television standard-bearer is now a part of the infamous media obsession, Tumblr. This is of course exclusive from the FUCK YEAH SESAME STREET Tumblr (?!), but is wonderful no less. Want to see what their social media strategy involves?
Videos of Cookie Monster telling his social media followers that he loves them. Yes, it’s that simple, and that brilliant. Face it, folks: The Economist joining Tumblr is so last week. Game: Changed.
This article from the Village Voice Archive was posted on August 11, 2010