The CEO of hipster clothier American Apparel and fan of the word “creep,” Dov Charney, declared to Bloomberg BusinesWeek that “hipster is over.” Everyone, put away your spandex stirrup leggings and ironic scrunchies, and go buy AA’s new “preppy” look! Charney had more to say, so naturally, we let him explain.
According to BusinessWeek, “American Apparel is going preppy, diving into more sophisticated garments such as blazers, pleated pants, button-down shirts, and more formal lace tops.” Never mind that the “formal lace tops” are completely see-through.
We spoke with the controversial retailer’s CEO about the “death of hipsterdom,” and he didn’t see what the big deal was. “Hipsters are from a certain time period,” he said. “The stereotype of a hipster is not something people aspire to anymore. Do you want to be a hipster? Nobody wants to be a hipster,” Mr. Charney explained.
According to Mr. Charney, fashion goes in 20 year cycles, and preppy is back. “It’s hard to put into words – it’s about emphasizing products that we have. Our pieces are timeless,” he said.
What about those lace thong leotards?
“Lace thong leotards are not necessarily hipster.”
Neon spandex stuff?
“Neon comes and goes. It could be preppy too.”
Could it? Charney believes that as the “echo-boomers” get older, they’re looking for a more basic, classic look, and that the idea that mostly hipsters buy from American Apparel is just “my perception of the brand.”
Well. There’s that. Hipsters are dead; long live preppies. Who are basically just hipsters in boat shoes.
This article from the Village Voice Archive was posted on August 14, 2010