Pat LaFrieda to Pimp His Meat on ShopNBC


Although New Yorkers can buy Pat LaFrieda burger patties from FreshDirect, until now the meat distributor stuck to wholesale clients like restaurants. But hark! We hear that LaFrieda will appear on NBC’s shopping channel to roll out a new line of retail samplers, making it possible for meat fetishists across the country to get their hands on LaFrieda product.

ShopNBC, a shopping television channel and website, will be offering a grill sampler, burger sampler, and steak sampler. Apparently, those packages will include “eclectic blends of burgers, cuts of steak, and sausage links.”

LaFrieda will first appear on the channel on Monday, August 23, at 7 p.m. and on Tuesday, August 24, at 2 p.m. to pimp the meat and give tips for how to cut and prepare it.