Looks like the rumored Conan O’Brien Tumblr is now live. The “old media” has now “done been” officially “shown up.” He writes of his new show: “As you can see, we still have a bit of work to do….” While we’re at it, we might as well air out a Tumblr rumor we’ve heard from, like, four different people now:
That Gawker Media and Tumblr have been talking about integrating “reblogging” buttons on the blog network’s posts — the same way Tweetmeme and Facebook “Share” buttons work — as part of their forthcoming redesign, which would be the first of its kind. A common and fair criticism is that Tumblr’s better for brand-building as it isn’t necessarily proven to drive traffic significant traffic to Big/Old/Mainstream/Whatever Media sites. So why not have big media sites pulling users from social media tools with the appeal of easy integration? It’s a smart idea, but again, just being talked about right now; the finished Gawker redesign is actually a while away.
Meanwhile, with big names like Conan O’Brien and (noted media critic) John Mayer now taking to and embracing the platform, will it inspire a surge of users for the young, well-covered company? The service will still certainly be nothing on the level of Twitter, as its long been noted — because it doesn’t have invalid-friendly functionality — but still, it’s a promising, big “get” for them.
This article from the Village Voice Archive was posted on August 27, 2010