This self-serve wine-vending machine has been installed in eight supermarkets in France.
Dr. Vino reports that French supermarkets have begun selling jug-quality wine from 500- and 1,000-liter kegs, using a nifty machine that allows you to fill up your own bottles.
The inventor of the concept, Astrid Terzian, did it for both ecological and economic reasons: The cost to the consumer boils down to about $2 per liter. The first wine vended was a red Rhone. Customers bring their own bottles, and a paper receipt is produced after the bottles are filled.
This would be a wildly popular idea if it took hold in New York, but of course you can’t buy wine in the city’s grocery stores due to an ancient set of obsolete laws. But maybe it might work in wine stores — the novelty alone would attract customers.
They’ve been doing something similar in Italy for a long time. In Castiglione del Lago, Umbria, wine is dispensed from actual gas pumps at a local winery, one for red and one for white.
Thanks for San Francisco Fork in the Road correspondent Tracy Van Dyk (@tracyjane) for sending the link.
This article from the Village Voice Archive was posted on September 15, 2010