The Gap changed their logo to an uglier logo, and everyone freaked out. Now, the very large clothing corporation that has endeared itself to the sheep who shop there and other people who don’t consider the way they cheer for massive billion-dollar corporations who contribute to the status quo of the global economy (not to harsh anyone’s party, or anything) by changing the logo back.
Since we rolled out an updated version of our logo last week on our website, we’ve seen an outpouring of comments from customers and the online community in support of the iconic blue box logo.
We’ve learned a lot in this process. And we are clear that we did not go about this in the right way. We recognize that we missed the opportunity to engage with the online community. This wasn’t the right project at the right time for crowd sourcing. Last week, we moved to address the feedback and began exploring how we could tap into all of the passion. Ultimately, we’ve learned just how much energy there is around our brand. All roads were leading us back to the blue box, so we’ve made the decision not to use the new logo on gap.com any further.
Ah, yes! Democracy at its finest. Now if that outrage could be used to do, you know, something other than ensuring the logo of a billion dollar corporation doesn’t change, we’d be making some serious progress.