Party’s Over: Big Chains Have Discovered Food Trucks


Today, in News of the Wrong: Having discovered that food trucks are inexpensive to operate and a boon for brand promotion, chain restaurants have started commandeering vehicles for their own nefarious purposes. The Wall Street Journal reports today that companies across the country are hitting the road — one Tasti D-Lite franchise owner in Florida is now dispensing his wares from a big pink van. Guess we should have seen this coming with that earlier Mobi Munch incident.


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