Ever wonder what it looks like to eat a doughnut in reverse? Well, now’s your chance to find out. This somewhat icky campaign was spawned by fairfood.org, a mysteriously “global” initiative to promote sustainable eating by pushing big food corporations to adopt more ethical practices. It appears to be based in the Netherlands, but has a presence here in the U.S., too.
Have a restaurant tip or other food-related news? Send it to firstname.lastname@example.org.