Au Bon Pain Tries to Cash in on Cupcakes


What was it we were just saying about cupcakes and Dante’s Third Circle of Hell? Taking a page from every other wannabe entrepreneur in town — or maybe just McDonald’s Germany — Au Bon Pain is getting into the cupcake racket. Nation’s Restaurant News reports that the chain has started selling three varieties at its locations across the country. Red velvet is apparently the best-seller so far.

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