Recognize the boxes? Hopefully, the contents were used to make hash brownies!
Sang-ah Choi is an American-trained Korean artist whose work is currently appearing in a show called “Insatiable Appetite” at the Doosan Gallery (533 West 25th Street, 212-242-2643) in Chelsea. Don’t be surprised if the shapes look familiar: Choi often incorporates food boxes into her assemblages.
The box is familiar, but I can’t quite place the product.
These boxes are painted a glossy Pepto-Bismol color, and small parts of the box are playfully left unpainted, perhaps to aid in the identification. Choi’s trademark figure of a wide-eyed girl — with her guts spilling out, beset with wormy parasites, or using her own bowels like Christmas decorations — is painted on and around the mounted pink boxes and on adjacent surfaces in what looks like blue nail polish.
According to the press release piled near the door of the gallery, the artist is making a commentary on the consumer nature of our culture: “Even though Choi’s works seem overly muted with sweet colors and look so subtle and luminous, her critical view and somewhat repugnant statement about our current society seem serious and unfathomable.” That’s twaddle, because the real pleasure to be had from the work lies in seeing familiar product packaging put to new uses, teasing us to identify the original use.
The show runs through December 18.
Next: More art …
Probably a pasta box, but what pasta box?
Hmm, that spoon looks familiar.
These boxes have me totally stumped.
Gallerygoers on a Thursday evening gawk at Choi’s work.
This article from the Village Voice Archive was posted on December 2, 2010