In the wake of a New York Times article about how the Brooklyn name and aesthetic have been co-opted by everyone from a Manhattan bar to the Gap, The Food Section’s Dictionary of Modern Gastronomy has invented a new word. Bor·ough·wash·ing will henceforth refer to
The process whereby Brooklyn’s cachet as a locus of urban artisanal food culture is deployed for branding and marketing.
Think of it as this year’s “foodiot.”
This article from the Village Voice Archive was posted on December 20, 2010