What to do when you’ve got a scandal on your hands? Create a diversion of ridiculous proportions, of course! With recent raw-sewage-dumping charges looming overhead, T.G.I. Friday’s has come up with a gimmick so lame it’s almost painful to write up.
T.G.I. Friday’s has petitioned the International Olympic Committee to make the World Bartending Championships part of the Olympic Games.
Per a release:
T.G.I. Friday’s knows that bartending requires talent, dedication and a competitive spirit just like any other Olympic sport. No longer content at being left out of the action, bartenders from T.G.I. Friday’s around the globe are ready to take the main stage and raise the bar on their worthy sport: bartending.
Sure, just like javelin-throwing, it takes some arm muscle and a good flick of the wrist to make one of those tropical berry margaritas or an ultimate electric lemonade. Olympic-worthy? Questionable. Meanwhile, Chinese gymnasts locked away in training camps are crying inside (never outwardly) with the knowledge that bartenders might make it to the Games before them.
This article from the Village Voice Archive was posted on December 22, 2010