Just as there are no actual ribs in a McDonald’s McRib, there is apparently no actual maple in the fast-food conglomerate’s new Fruit & Maple Oatmeal. And that nagging discrepancy does not sit well with the state of Vermont, which takes its maple syrup very, very seriously.
According to WCAX, the state’s Agency of Agriculture is taking issue with the fact that the oatmeal’s ingredients include “maple flavoring,” but no actual maple syrup. According to Vermont’s so-called maple laws, any product that claims to be a natural maple product must use actual maple syrup. Agriculture officials have duly contacted McDonald’s to inform the company that it must no longer use “maple” in the oatmeal’s name; apparently both parties are now “in discussions” over the matter.
For the record, McDonald’s Fruit & Maple Oatmeal includes oatmeal, diced apples, cranberries, raisins, cream, and a proprietary blend of natural flavors, which, if nothing else, is the shortest list of ingredients we’ve ever seen attached to a McDonald’s product.
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This article from the Village Voice Archive was posted on January 10, 2011