Despite what anyone tells you, we here at Sound of the City love CMJ Music Festival. If CMJ was a homeless man, we would give him voice-over work. If CMJ was an ice cream cone, we’d get it tattooed on our cheeks. If CMJ was a subway rat, we’d let it crawl on our faces.
But this past year, we heard a lot of grumbling from ungrateful spoileds about the official CMJ event bag that was given away to badgeholders. There were two primary concerns: 1) anyone lugging around the functional keepsake would look ridiculous because of the prominent brand name placement–it is difficult to seem self-respecting while rocking a “Yak Pak,” we suppose; 2) the purpley tree-branch pattern looked like a Pacific Sunwear clearance-rack haulaway.
Haters be damned. For one, ours served a significant role in the First Annual Village Voice Web Awards, carting over half a case of Four Lokos from the office to Santos Party House last month. Then this morning, a proud young man was spotted at the corner of Greenpoint and Manhattan Avenues, carrying his CMJ 2010 bag. We took a picture.
Now, anyone got a photo of those Northside Festival 2009 KangaRoos in action? Don’t be embarrassed, we know you wear them.
This article from the Village Voice Archive was posted on January 13, 2011