Things aren’t looking so cheery for Giada De Laurentiis and Sandra Lee. Their TV home, the Food Network, is showing signs of decline as it experienced a 10.3 percent drop among viewers ages 25 to 54 — a key demographic for advertisers.
According to the New York Post, the network has been struggling to deal with shifting tastes and viewers who prefer “reality” competition shows and edgier programming. At the same time, networks like TLC and Bravo have introduced culinary-based shows like Cake Boss and Top Chef, which further dilutes the viewership. Oddly, the Post article mentions nothing about Cooking Channel, parent company Scripps Networks’ edgier, hipper food channel. Could it be that Food Network viewers have simply switched their allegiance to the new channel? Seems like an obvious reason, no? And perhaps if the Food Network unveiled some new shows and talent, it would actually be fun to watch again and the network could gain a whole new audience.
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