Sacrilegious Super Bowl XLV Doritos Ad Yanked By Frito-Lay


I thought the ad — recently screened on AOL, so it’s still being mainstreamed on some level — was funny, and a little stoopid, too. It’s really like something you’d see in a Luis Buñuel movie, like The Phantom of Liberty or The Discreet Charm of the Bourgeoisie: A group of congregants line up to receive Communion in a church, and the priest feeds them Doritos! Are Doritos really the body of Christ? These days, for sure.

Well then Pepsi is the blood of Jesus, because that beverage was also featured in the commercial as part of the mock Communion. Fork in the Road applauds the irreverence of the commercial, and it’s just this sort of humor that makes more people interested in Super Bowl ads than in the actual game.

The ad is the handiwork of the guy playing the priest — Michael Lyons, who is apparently a graduate of Notre Dame. It’s really amazing that he made it through the entire production process (commercials often take over $1 million to make) without someone noticing.

On the other hand, are Christians so touchy that they’d go ballistic over this ad? A few would, but then isn’t every kind of publicity good publicity? Doesn’t freedom of expression mean that we don’t have to all be walking on eggshells all the time? Look to find this incident the subject of a South Park episode soon.

Write to Frito-Lay and complain about the commercial being pulled. And then go dump that bottle of Pepsi (which owns Frito-Lay) down the toilet.

This article from the Village Voice Archive was posted on January 21, 2011

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