Alex Guarnaschelli Is Now Shilling for I Can’t Believe It’s Not Butter


Following in the illustrious footsteps of Tom Colicchio and Rocco DiSpirito, Alex Guarnaschelli has slid into bed with Big Food.

The Butter/Darby chef has lent her name, face, and credibility to I Can’t Believe It’s Not Butter!, creating a series of “Unbelievably delicious dishes” incorporating the vegetable oil spread.

If the ad copy is to be believed, Guarnaschelli “always has I Can’t Believe It’s Not Butter! on hand for wherever her culinary inspiration may take her.” Which in this case would be all the way to the bank.

[Via Grub Street]

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