Joy Burger Bar Opening Tomorrow on Sixth Avenue


After hiding behind plywood for months, Joy Burger Bar’s new branch at 361 Sixth Avenue will finally open to the public tomorrow, according to both a sign posted in its window last night and its Twitter feed.

The restaurant, a downtown branch of the East Harlem original, will be open seven days a week, from 11 a.m. to midnight. While the city is no stranger to burger joints, Joy’s hook is that it offers customers a choice of 12 different sauces to add to three different burger sizes (three-, five-, and eight-ounce patties). So find out tomorrow how this newcomer stacks up against the competition. And while you’re at it, take note of the logo — doesn’t the font resemble that used for the Joy of Cooking cookbook? Subliminal marketing, perhaps?


This article from the Village Voice Archive was posted on January 28, 2011


Archive Highlights