Well, what about that. If you google “murder,” this is what comes up. Note the second entry. Cory Doctorow at Boing Boing reports that this isn’t actually Google’s doing, however — “Someone has spoofed Google into making the Wikipedia entry for ‘abortion’ into the second result in searches for ‘murder.'”
So, will this last longer than the Soho billboard? Doubtful. In the meantime, read all you ever wanted to know about Googlebombing — the practice of gaming Google search results — here.