Your morning cup of of joe is about to get a little pricier. But the good folks at Joe the Art of the Coffee want you to understand why. The Wall Street Journal is reporting that the six locations across the city posted detailed one-page apologies explaining why the cost of an average cup is going up 10 to 20 cents.
Of course, we all knew it was coming. Coffee prices have been on the rise for more than a year due to a perfect storm of growing demand and poor harvests, and it’s finally caught up to retailers. Joe’s certainly isn’t the only place raising prices to compensate for its own higher costs. Porto Rico Importing Co. raised the cost of a pound of beans by a dollar for the second time in six months; Third Rail Coffee in Greenwich Village will soon increase its prices by 5 percent. Even Starbucks has had to hike its prices. Now that its customers are hopped up on 31 ounces of caffeine a pop, however, they have bigger problems to worry about.
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