Businessweek Pits Food Trucks in a March Madness Bracket


March is in full swing, which means it’s brackets season. And fortunately not just the sports kind. Now, Jezebel’s Pie vs. Cake will surely live on as the best bracket ever (still a timely debate), but Businessweek has come out with its own competition, pitting the country’s best food trucks against each other.

Schnitzel & Things is the only truck from New York City that makes it into the bracket, and it’s in a heat along with Boston’s Clover Food Truck, Philadelphia’s Sugar Philly Truck, and Providence’s Hewtin’s Dogs Mobile. Schnitzel’s pork and chicken easily beat Boston for the lead in the first round, and its amusing Facebook status updates helped it to best Sugar Philly’s Tweets. Alas, in the third round, our homegrown food truck lost to Miami’s Gastropod Mobile Gourmet for lacking a snazzy truck. But remember, looks can be deceiving.