At about 0:18 after the choppy clock montage, the guitar strumming comes in and so does a remarkably blasé fireman. He is reminding you, in the indie-est government PSA I think I’ve ever seen, to change your clocks forward an hour tonight before you go to bed for Daylight Savings Time. Also, change your smoke detector batteries. Oh, and I just realized that we’re all about to lose an hour’s sleep. So keep all those things in mind.