On the heels of the announcement that it would go public and unleash 200 new stores on the world by 2014, Crumbs Bake Shop is debuting its new iPhone app. According to Crain’s, the app allows users to send a birthday card with a Crumbs gift certificate, as well as locate nearby stores.
So, what of those 200 new locations? One will be just off Times Square, near the Port Authority. The company has just leased a space at 261 West 42nd Street. It’s also moving into Park Avenue, between 32nd and 33rd streets. Crumbs currently has 34 stores in seven states, and is on track to have 20 more nationwide by year’s end.