“I would like to set the record straight about the horse in Studio 54,” Bianca Jagger writes on the recently debuted site, ICorrect, a place where celebrities and other public figures and corporations can legitimize the hearsay of online banter. “I love horses and I used to have a white horse in Nicaragua, however, I would certainly not have ridden a horse into a nightclub.” This rumor, among others, are disputed and refuted on ICorrect, making the juiciest celebrities that much less interesting.
Sir David Tang, founder of ICorrect, told the New York Times it is his “fervent desire to have NGOs and big corporations like BP” participate on his site eventually.
But for the time being, readers must be content to hear from the horse’s mouth that Bianca Jagger did not ride a horse into Studio 54, nor did she date Pierre Trudeau, in addition to being reassured by Kate Moss and Sienna Miller that they are not on Twitter. According to iCorrect, Tommy Hilfiger does want black people to wear his clothes, and Stephen Fry really does like Catholics after all. Well, shucks.
For just $1,000, subscribers can post as many corrections as they’d like. The site’s “About us” section lists the website’s advantages as so:
1. ICorrect is a serious website that deals with negativity, away from all the positivity of a general website.
2. ICorrect is a website that carries a permanent catalogue of corrections against matching accusations, each chosen at the discretion of the Corrector.
3. ICorrect is not fleeting nor temporary, unlike Twitter or YouTube or Facebook, all of which ICorrect augments and compliments.
4. ICorrect enables the Corrector to post precise corrections, without the danger of third parties quoting them out of context.
5. ICorrect will always ensure the true identity of the corrector, by insisting on a reliable reference from each applicant.
6. ICorrect is not only a forum for corrections, but also one that facilitates apologies and notices.
“When you look at human beings trying to salvage something of their lives who could be so self-obsessed to make salvaging a minute part of their reputation a priority? Monstrous egomaniacs, that’s who.”