Yes, Today show host Kathie Lee Gifford and I are the focal points of the print campaign for the smash Broadway musical The Book of Mormon!
That’s the one about Mormons going to Uganda and spreading lies, which results in the Ugandan natives putting on a fabulous musical revue!
Anyway, on the cover of the New York Times Arts & Leisure section, the above ad ran, really big.
On the left side of the ad is Kathie Lee’s immortal quote:
“This is NOT a family show.”
On the right side is my own plaintive remark:
“DEAR GOD, how do I get tickets?”
I think both quotes will prove to be box-office gold — especially hers.
This article from the Village Voice Archive was posted on April 11, 2011