Cupcake Stop Will Return to the Streets Tomorrow, Wants to Be the Next Crumbs


A little more than a month after its abrupt closure, Cupcake Stop is getting back on the road. Midtown Lunch brings word that the truck will be reopening tomorrow, minus founder Lev Ekster. Per an official statement, Ekster transferred his ownership interest to Richard Kallman, his business partner. And Kallman, it seems, has big plans for the business.

In addition to reopening the bakery’s Greenwich Avenue and Montclair, New Jersey, stores, Kallman has plans to open additional storefronts throughout Manhattan, Crain’s New York reports. Within the next five years, “he expects to rival Crumbs as a cupcake brand.”

Crumbs, of course, is planning to have 200 locations throughout the country by 2014, which makes Cupcake Stop’s ambitions more than a little sobering, particularly when you consider that both Sprinkles and Magnolia also seem to have Crumbs-sized aspirations. How much buttercream can one country consume? Come to think of it, quite a bit.

This article from the Village Voice Archive was posted on April 19, 2011


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