The world of industrial food is rife with false advertising, hyperbolic claims, and general skullduggery, so it’s heartening to come across products that actually deliver on their promise. That said, there may be some promises that are better left unfulfilled, particularly when dietary fiber is involved.
Fiber One bars are advertised as “delightfully chewy bars” that provide “35% daily fiber per serving.” The bars are available in flavors like oats and chocolate, oats and caramel, and oats and strawberries; each one contains 9 grams of fiber. The good news, according to Amazon customer reviews, is that they really do deliver upon their promise of keeping the digestive system “running smoothly.” And that is also the bad news:
“Taking care of yourself suddenly sounds like fun,” reads the Fiber One website. “Fun” may be open to interpretation, but “suddenly” certainly seems to be accurate.
Many thanks to the lovely Jen Doll and @SamSuttle for alerting us to this, er, situation.
This article from the Village Voice Archive was posted on April 19, 2011