Iacopo Falai isn’t the only one creating an Italian mini-mart these days. Sergimmo Salumeria, a new shop devoted to Italian cured meats, regional cheeses, pastas, olive oils, prepared dishes, and panini, is set to officially open at 456 Ninth Avenue (212-967-4212) on April 25. So how’s the shop going to compete in the ever-crowded upscale-Italian-food-sphere?
“Sergimmo Salumeria complements these other stores [like Eataly] in that we are all bringing traditions of artisanal food of regional Italy to America and Americans. The difference is, we are not a gourmet-food emporium. We are the equivalent of the local ‘salumi’ store found in every Italian town and village and city in Italy,” notes Sergio Badalamenti, who owns the shop along with his brother Massimo. “Most Americans think they know real Italian food, but stores like ours are opening the eyes of not just foodies but whole communities of people wanting to experience the real food of Italy.”
Although the brothers have another outpost in Whiteston, New York, this will be their first foray into the Big Apple. And, hey, if they can help alleviate the stress and crowded feeling of shopping at Eataly, more power to them.