The New Amsterdam Market Will Invoke Pagan Revelry When It Returns This Sunday


The New Amsterdam Market’s new season doesn’t begin until June 5, but this Sunday it will give us a taste of things to come when it returns with Floralia, a special one-day market.

Floralia, as it happens, is an ancient Roman holiday honoring Floral, the goddess of flowers and vegetation. Pagan scholars have described it as a “three-day love festival”; Wikipedia notes that these days of drinking, eating, and dancing were “considered by the prostitutes of Rome to be their own.”

New Amsterdam’s press materials make no mention of Roman prostitutes, ancient or otherwise, but do bring the welcome news that Sunday’s market will include both established and new vendors. Sullivan Street Bakery, Liddabit Sweets, Brooklyn Cured, Marlow & Sons, and the Bent Spoon will be among those in attendance, as will new additions like Terra Firma Farm, Kings County Jerky, Anarchy in a Jar, and Pie Corps, a new pie-baking outfit.

In keeping with the pagan theme, the market, which will be at its usual spot on South Street, will also feature a wooden maypole decked out with ribbons and greenery; the public is invited to come and gape and gorge from 11 a.m. until 4 p.m.

This article from the Village Voice Archive was posted on April 25, 2011

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