Having conquered Manhattan, Luke’s Lobster is moving farther down the Eastern Seaboard and expanding into Washington, D.C., a city known more for crab cakes than lobster rolls.
Last Friday, The Washingtonian reported that the little lobster shack that could will be opening a location in Penn’s Quarter, a neighborhood in downtown’s eastern end. The 700-square-foot space will feature the same menu as Luke’s three (soon to be four) NYC locations, and be run by Luke Holden’s younger brother, Bryan, who lives in the city.
For those keeping track, Luke’s opened its first, minuscule storefront on East 7th Street a mere 19 months ago, in October 2009. Locations on the Upper East and Upper West Sides duly followed, and another, in the Financial District, is scheduled to open next month.
The company’s savvy concept, enthusiastic following, and apparent hunger (sorry) for expansion puts us in mind of Shake Shack, another New York institution that began innocently enough with one location. Shake Shack, of course, also has a location in D.C., as well as seemingly every other metropolitan area on the East Coast. Should Holden be using Shake Shack as a business model, here’s hoping he won’t follow its example of posting its nutritional information.
This article from the Village Voice Archive was posted on April 26, 2011