Oh, Happy Day: You Can Now Buy Beer at the Greenmarket


Wonderful as the arrival of ramps and asparagus to the farmers’ market may be, the sad fact remains that they will not make you drunk. So there is reason to rejoice: Tomorrow, for the first time ever, you will be able to buy beer at the Union Square Greenmarket.

As Diner’s Journal reports, the beer is the product of Tundra Brewery, a company founded by Mark VanGlad. VanGlad’s father and uncle are familiar to Greenmarket patrons as the owners of Wood Homestead farm, which has sold maple syrup at the market for 25 years.

The younger VanGlad brews his beer from grain grown upstate, and will sell six-packs for $13 a pop. The first beer he’ll sell is Ma-Pale, which uses his family’s maple syrup; it will be followed by a red ale incorporating local honey, and then by a gluten-free sorghum beer.

VanGlad is able to sell his beer at the market thanks to legislation passed in 2009 that allows New York brewers who produce fewer than 60,000 barrels of beer annually to sell their products at farmers’ markets, as well as state and county fairs. The timing was fortuitous for VanGlad — and also for Greenmarket shoppers, who will now have a surefire way to take the edge off after enduring the crowds.