Sorella’s Emma Hearst Discusses Her Beef; Zagat’s Food Truck Frenzy to Take Place Today

Sorella’s Emma Hearst discusses her lineage (she’s of the publishing Hearsts), that of her beef (it’s from the Hearst cattle farm in California), and her plans to feature the latter in a small steak restaurant she hopes to open in 2012. [NY Post]

Ashkenazi Jews, who hail from Imperial Russia, can often live to 100 despite years of drinking, smoking, and eating fatty foods thanks to distinctive genetic traits. [NY Post]

The rapture didn’t put a damper on Smorgasburg’s inaugural day this past weekend. A crowd of some 9,000 swarmed 100 vendors. [Diner’s Journal]

Today at noon, despite the rain, Zagat will host its Food Truck Frenzy, featuring some 26 food trucks at 21st and 22nd streets between Tenth and Eleventh avenues. [CBS News]