Admit it. You knew this was going to happen eventually. Given that bacon has made its way into ice cream, soda, peanut brittle, chocolate bars, gumballs, and vodka, it was only a matter of time before someone gave it its own bakery. Or, in this case, Baconery.
That someone is Wesley Klein, a longtime manager for a large consumer electronic business. Klein does not yet have a storefront for his Baconery — he’s hoping to open by the end of the year or the beginning of 2012 — but he does have the unshakable convictions required to open one.
“I’ve been in retail forever,” he says, “and realized my passions are breakfast and dessert. I asked myself, Why do I love breakfast? It’s the bacon. Everywhere I go, it’s always bacon. So I realized, why not put the two together?”
Although Klein himself won’t be doing the baking, he’s already done his share of experimenting. “Today, I’m baking bacon banana bread,” he says. “I thought, banana bread is amazing, so why not add bacon to it? Last weekend I made bacon chocolate-chip cookies. People thought it was breakfast in their mouth with every bite they took.”
Klein is currently looking for a baker “to help create a mind-blowing product. I want people to walk into the shop and be blown away.” Among the “50 different ideas” he has are “cookies, breads, muffins, croissants,” weekend brunch options like bacon waffles and bacon pancakes, and possibly a dinner item or two. Although he’s thinking the shop will have a couple of seats, it will be “more grab-something-to-go.” Asked where his bacon will come from, Klein says he’s “talking to a couple of farms right now. I’m trying to stay local with meat, milk, eggs, butter, all that stuff. I’m looking to try to stay green as much as I can.” The shop won’t have paper receipts, he adds by way of illustration.
While his business is not yet a physical reality, Klein has already trademarked the name and set up the requisite website, Facebook page, and Twitter account. He’s considering a store location in Harlem, where he lives. “I love the neighborhood and know Columbia’s buying everything, so in the long term it would be a great place to be.” And then, of course, there’s Brooklyn. “I also love Bedford Avenue, but it might be more expensive there than in Harlem,” Klein says. “Maybe that’s where I’ll have store number two.”
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