Beecher’s Opened Today, Curd Nerds in Heaven


Today marked the New York City opening of Beecher’s, the Seattle-based cheese shop, which took over more than 8,000 square feet of space just north of Union Square. A veritable cheese mecca? Obviously we had to scope out the scene.

The space is vast, with the subterranean level dedicated to drinking and dining after 5 p.m. Available on the main level is a wide selection of American cheeses and charcuterie. At 1 p.m., the store was bustling with shoppers.

The highlight of the shop, however, is the glassed-in area where the cheese making takes place. Peer through the glass and watch the magic happen.

Kurt Beecher Dammeier, an owner, was on hand, dishing out gooey macaroni and cheese at the café station, which also offered several grilled cheese sandwiches, baked goods, and tomato soup.

We wended our way up to the mezzanine level, which offers a great view of the cheese making in action, and dug into our lunch. Made with penne, the macaroni and cheese ($4.82) was nicely creamy with a good robust flavor thanks to Beecher’s Flagship and Just Jack cheeses. We personally prefer our mac to be crusty on top, but hey, you can’t win ’em all.

We did quite enjoy our grilled cheese ($7.35), which was made with ham and the shop’s signature nutty Flagship.

But better yet, in celebration of opening day, the store was giving a 50 percent off discount! But it might not last all day. “It’ll end when I decide it’s over,” said Dammeier. Only one way to find out.