Almost three months ago, we reported that Steve’s Ice Cream, the Massachusetts-based ice cream company that was resurrected under a different owner in 2009, would be opening two stores in the city, one on Atlantic Avenue and one near Bryant Park. And it looks like both are at last on the verge of opening.
Midtown Lunch checked out the company’s East 42nd Street location, which soft-opened yesterday, and tasted a free, itty-bitty scoop of Brooklyn Blackout ice cream that would normally cost $2.50. It seems that Steve’s is charging $1 per ounce, something that would have raised a few eyebrows before the world gave us $16 pints of ice cream.
Across the river, Carroll Gardens Patch notes that Steve’s Atlantic Avenue store — previously home to Blue Marble — will also be opening “soon.” Its 900-square-foot backyard may be used to grow herbs for certain flavors, and the store will treat its customers as “guinea pigs” on whom they can test concoctions like Blue Cheese and Peppered Walnut ice cream. When he spoke with us in March, Steve’s president Ford Fisher told us that his ice cream would have more of a “culinary feel.” We’re guessing this is what he meant.