Encouraging Text Messages Help Smokers Quit


A study conducted in Great Britain shows that people who receive supportive and positive text messages while trying to quit smoking are twice as likely to successfully quit than those who did not receive the texts. The BBC reports that over 10% of the 5,800 smokers studied were able to quit while receiving texts that said things like, “You can do it.” Participants who did not get those messages only had a 4.9% rate of success. Scientists hope to create a worldwide text service to help smokers who are trying to quit. Fortunately for tobacco companies, 90% of those who received the encouraging texts said, “Screw this,” and bought another pack of cigarettes. [BBC]