In retrospect, it’s amazing that it took this long, but someone has come up with a way to make money off of Shake Shack’s constant and interminable lines.
Last week, the ladies of The Gloss took advantage of their office’s location across the street from Madison Square Park by asking the Shack’s customers how much they would pay to jump the very long line. In exchange for cash, their orders were placed with a Gloss staff member who happened to be at the front of the line. As a result of their experiment, says the website, we “made $43, multiple friends, [and] robber barons proud.” One can’t help but think that even Danny Meyer, enterprising capitalist that he is, might approve.
This article from the Village Voice Archive was posted on July 18, 2011