Even though it’s an art exhibit about modern technology, we found out about LittleZGroup’s Click Send in an old-fashioned way. One evening we were standing outside in Williamsburg when we were handed a flyer soliciting submissions by one third of LittleZ, Amanda Cassandra.
The charity show, a collection of photographs taken by cell phones, opens today at the Soho Gallery for Digital Art. It’s an attempt by the collective — three elementary-school friends — to explore the artistic world of over-share point and shoot culture.
Cassandra, Ruby McNeil, and Cayenne Douglass, the twentysomethings that make up LittleZGroup, all attended the Little Red School House in the West Village. None of them, however, work in the art world: Cassandra is a journalist at a national news organization, McNeil is a jewelry designer, and Douglass is an actress.
The idea was born after Cassandra posted a photo of a woman wearing leggings as pants to Facebook.
“I remember getting 15 comments,” she told us one morning earlier this month in Midtown. “I just thought about the immediacy of the technology.”
At a party later she and McNeil brainstormed the idea, and decided to go for it. Because they couldn’t just say “Amanda and Ruby and Cayenne are having a show,” the women formed their LittleZGroup, the name an homage to the fact that they all were placed in the lowest level of math when they went to school together.
They then embarked on a submission soliciting campaign, and after sifting through sunset images and, oddly, “a lot of dead animals,” the group whittled down more than 340 submissions to 170. In their rules, photos could only be manipulated by applications on cell phones.
“The point is to celebrate the camera always there on hand to capture that you had to be there, you’ll never believe this. You don’t have time to be editing,” Cassandra said.
Photos will primarily be displayed on LCD screens, with a few printed and framed. During the opening reception tonight one screen will show camera phone pictures of guests looking at the artwork.
“What we wanted to do is take the small digital equation out of it and blow it up to a different size and a different scale and turn what you might think to be a regular camera phone picture into a piece of art,” Douglass said of the project.
Cassandra had her iPhone out to show us some of the submissions. She was having trouble getting the Flickr application started.
“I don’t know how to sign into this,” she said. “See, this is really funny. I just downloaded this app last night.”
The show runs through August 11. Proceeds from sales will go to Reach for the Stars Learning Center.