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Just as the Juice Press is busy expanding, Organic Avenue is also taking its raw smoothies and nut cheeses in new directions.
A listing on The Real Deal shows that the health-food company will open its fifth stand-alone storefront on East 55th Street. The Organic Avenue website confirms that this location, at 649 Lexington Avenue, will be “coming soon.”
And so will a storefront in Greenwich Village: Sometime in the near future, 1 West 8th Street will house the sixth outpost of the Organic Avenue empire. That boutique will be right around the corner from the Fifth Avenue branch of Le Pain Quotidien, which should provide one of the neighborhood’s more enjoyably schizophrenic juxtapositions.