Almost four years after putting their dining-guide empire on the market, Tim and Nina Zagat are finally selling out.
Earlier this afternoon, the Zagats announced that Zagat Survey had been purchased by Google for an undisclosed sum. “Going forward,” they wrote in the statement on their website, “we will remain active in the business as co-Chairs, helping to ensure that the combination of Zagat’s and Google’s assets and capabilities will maximize our product quality and growth. … We are thrilled to see our baby placed in such good hands and to start today as official ‘Googlers.'”
Google seems fairly pleased with itself, too. In announcing the company’s purchase of Zagat on Google’s blog, Marissa Mayer, VP of Local, Maps, and Location Services, wrote she was “thrilled,” and that, “moving forward, Zagat will be a cornerstone of our local offering — delighting people with their impressive array of reviews, ratings and insights, while enabling people everywhere to find extraordinary (and ordinary) experiences around the corner and around the world.”
Given that Google’s earlier attempt to buy Yelp for $500 million failed, they must indeed be “thrilled,” particularly as this means the company will no longer have to appropriate Yelp (and Citysearch) reviews for Google Places.
And should Google succeed in removing the paywall to Zagat’s reviews, expect its users to be pretty happy, too.
[Google via Inside Scoop SF]