With non-food companies like the Gap capitalizing on the food-truck craze, it’s only a matter of time before a car company gets in on the fun. For now, Jalopnik, the automobile news site, is testing the waters with Truck Yeah: A Mobile Meet Up, a food truck-slash-art fest to be held at the corner of Broome and Ludlow streets on October 2.
Food trucks, including the Coolhaus and Mud trucks, will be featured, alongside groups like Art Cart, Gawker Artists, and LES New York. All the event needs is funds in the form of your Kickstarter contribution to get the show on the road, so to speak.
This article from the Village Voice Archive was posted on September 13, 2011