“I Love NY,” the iconic logo created by Milton Glaser in 1977 (he did the work pro bono, never expecting the campaign to last more than a few months), is now bringing in millions to the state in licensing fees. The state started licensing the logo in ’94 and, the Daily News reports, took in “more than $1.83 million in fees in the fiscal year 2011, an increase from $1.5 million the year before.” You can see the logo on everything that will take a logo — perfume, water, T-shirts, posters, and all the kinds of souvenirs you could ever want to throw away when you get home.
Plus, “I Love NY” is apparently “huge” in Japan — the state’s licensing agent deemed it the second largest market.
Could the budget crisis be resolved by three letters and a big, red heart? We shall see: There may be an “I Love NY” store in the works. Where to put that, hmmmmm.
Here’s Milton Glaser talking about New York, and his incredibly successful logo.