Four Loko Is Back… With a New Can!; Vodka Marketing Is Out of Control


If you thought you’d heard the last of Four Loko, were you ever wrong. After removing caffeine from the recipe last year, Four Loko’s makers have agreed to change the label to read: “This can has as much alcohol as 4 regular (12 oz. 5 percent alc/vol) beers.” That should do the trick.
[FOX News]

Want to buy French wine in supermarket chains like a pro? September and October are like a nationwide wine sale in grocery chains across the country. [NY Times]

Despite raking in $12.7 million in sales, Sotheby’s failed to sell out its wines at auction in Hong Kong for the first time. Could Chinese thirst for wine be fading?

A new Indian whiskey is launching. Rowson’s Reserve is a combination of Indian grain whiskey and Scotch, aged in American oak barrels.

A Yankee Stadium beer vendor has been suspended for harassing Red Sox pitcher Alfredo Aceves, which is costing him $200 to $300 a game.
[NY Post]

A tax break that would benefit small brewers, like Brooklyn Brewery, has stalled in Congress. Even those in favor of ending tax breaks don’t want to end this one.
[NY Times]

Vodka marketing is getting out of control. Take Ultimat vodka, a Patrón brand, which just spent $8 million to come up with this new campaign: “Find balance. Find Ultimat.”
[NY Times]

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