There’s a very big book about beer that’s making waves right now. But a smaller book on beer is also making the rounds. Craft Beer Bar Mitzvah, by Shmaltz Brewing founder Jeremy Cowan, is a small-business memoir that celebrates kosher (and not-so-kosher) craft beer.
The tagline of the book says it all: How It Took 13 Years, Extreme Jewish Brewing, and Circus Sideshow Freaks to Make Shmaltz Brewing Company an International Success. Cowan enlisted James Sullivan, author of 7 Dirty Words: The Life and Crimes of George Carlin, among other things, to help him write the book. So, there’s bound to be some shtick in there. Of course, that’s to be expected from a book about the maker of a beer called HE’BREW.