East Villagers have probably seen those “ads” that feature people inhaling air out of Evian bottles. They’re not real Evian ads, but that hasn’t stopped a clever Mel Brooks fan from attaching his/her own take to them:
Perri-Air! It’s a Spaceballs reference!
There’s also a cease-and-desist letter from “President Skroob” (that’s Brooks’s character in the movie — which, if you haven’t seen it, it’s a classic):
This was all spotted on First Avenue between 4th and 5th.