Hanson, the pop band beloved by so many middle school girls in the 1990s and whose most famous song was the saccharine “MMMBop,” is launching a beer called — oh yeah — MMMHop.
“It’s vital our fans have trust in everything Hanson do. We are soon going to be selling our own beer. I’m not joking — MMMhop IPA anyone?” said Zac Hanson, the youngest of the trio, while at a U.K. event at Oxford.
Now, bands launching booze brands isn’t anything new. The Grateful Dead has Steal Your Face red wine, for example. But the incongruousness of this product is what makes it so amazing. And the possibilities are endless — after MMMHop, they could launch a dark beer called MMMBock!
This article from the Village Voice Archive was posted on December 2, 2011