Finally, a British booze company has given good reason to be charitable.
In Leeds, teens recently flocked to a church, where they gave blood in exchange for Turbo — a Four Loko-like blend of alcoholic lemonade and lager, the Sun reports.
And if doing the right thing couldn’t get any better, groups of four could get a whole case of Turbo, which promises a “messy night out” without the mess of mixing your own drinks.
Some have disapproved of the marketing campaign, as more and more young people in the U.K. have suffered from alcohol-related ailments in recent years.
The National Health Service told the media that Northeast England has been slammed with a 400 percent increase in early thirtysomethings hospitalized for alcoholic liver disease. Leeds has a large teen and student population, putting the city at high risk for this epidemic. Hence the queasiness over marketing cheap drinks to youth.
Much to the chagrin of young British philanthropists, Turbo has decided to stop the promotion, saying the idea was “in poor taste.”
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This article from the Village Voice Archive was posted on December 6, 2011